Tuesday 13 October 2009

“Our latest 70 per cent shared equity HomeBuy Direct event in Gloucester was a fantastic success,” reports Alison Reading, sales director for Persimmon Homes South Midlands. She adds: “We received more interest in our new homes through the scheme than ever before and achieved a number of sales across our two remaining Gloucester sites, with 13 sales across the two developments in the last month alone.”

At the event, which was hosted at Persimmon’s The Marketplace development in Gloucester, several eager first time buyers, from young professionals, couples and families visited the site, with the prospect of finally getting a foothold on the property ladder.

On the day sales advisers from Persimmon’s sites, The Marketplace and Kingsway, were on hand to speak to househunters and were joined by a representative agent from HomeBuy Direct and an independent financial adviser who were both available to discuss individual’s purchasing options.

Alison continues: “We are delighted that Home Buy Direct is proving successful and it demonstrates that initiatives such as this coming onto the market, is helping hundreds of young people or those that have been renting, to make that first move. We can see through our increasing visitors to our developments that demand for new homes remains strong and we are confident that our customers see this as a good time to buy.

“Demonstrating that HomeBuy Direct is so popular in the Gloucester and overall South Midlands area, we have achieved the second highest number of sales through the scheme among the 24 regional Persimmon Homes companies.”

Sir Bob Kerslake, chief executive of The Homes and Communities Agency which is investing £400m to HomeBuy Direct through designated agents and developers such as Persimmon, adds: “HomeBuy Direct is about giving local people the opportunity to get a foot on the property ladder in a way they can afford now and into the future.”

Further information on the HomeBuy Direct scheme can be found at http://www.youtube.com/watch?v=DYdOsn8UoZo


HomeBuy Direct is available at a selection of Persimmon’s most popular developments, including Kingsway and The Marketplace in Gloucester. To find out more about how the scheme can work for you, contact Michael Tuck New Homes 01452 726443. Alternatively visit Michael Tuck online at www.michaeltuck.co.uk